Ways to Get Fresh Links to Old Content for Better Search Rankings

You may have gotten some good links in the past, but don’t count on them helping you forever. Old links go stale in the eyes of Google

View original post here:
Ways to Get Fresh Links to Old Content for Better Search Rankings

How Many Spiders Does Google Have?

Google has posted a short but interesting video to its Webmaster Central YouTube channel . A user asked the question, "How many bots/spiders does Google currently have crawling the web?" and Google’s Matt Cutts gave his answer. "It’s important to realize that it’s not really actual robots or actual spiders out there…instead, it’s banks of machines …at Google’s data centers who open up an HTTP connection and request a page and then get it back," he says

View original here: 
How Many Spiders Does Google Have?

Google Sets Record Straight on Page Speed as Ranking Factor

Late last year, in a conversation about the Caffeine update , Google’s Matt Cutts told WebProNews that page speed could become a factor Google looks at for ranking search results. His comments received a lot of attention , because Google has never taken this into consideration for ranking websites in the past

See the rest here:
Google Sets Record Straight on Page Speed as Ranking Factor

Has Google Begun Changing How it Indexes the Web?

Last summer Google announced a new project called "Caffeine", which was described as a re-write of Google’s web search architecture. Around that time, Matt Cutts discussed Caffeine with WebProNews , comparing it to the " Big Daddy Update " of 2005, which consisted of changes to the way Google crawls and indexes websites

See the original post here:
Has Google Begun Changing How it Indexes the Web?

A Markup That Could Have Big Implications for SEO

RDFa , which stands for Resource Description Framework in attributes, is a W3C recommendation, which adds a set of attribute level extensions to XHTML for embedding rich metadata within web documents. While not everyone believes that W3C standards are incredibly necessary to operate a successful site, some see a great deal of potential for search engine optimization in RDFa. In fact, this is the topic of a current WebProWorld thread, which was started by Dave Lauretti of MoreStar , who asks, " Are you working the RDFa Framework into your SEO campaigns?

Go here to read the rest: 
A Markup That Could Have Big Implications for SEO