Has Google Begun Changing How it Indexes the Web?

Last summer Google announced a new project called "Caffeine", which was described as a re-write of Google’s web search architecture. Around that time, Matt Cutts discussed Caffeine with WebProNews , comparing it to the " Big Daddy Update " of 2005, which consisted of changes to the way Google crawls and indexes websites

A Markup That Could Have Big Implications for SEO

RDFa , which stands for Resource Description Framework in attributes, is a W3C recommendation, which adds a set of attribute level extensions to XHTML for embedding rich metadata within web documents. While not everyone believes that W3C standards are incredibly necessary to operate a successful site, some see a great deal of potential for search engine optimization in RDFa. In fact, this is the topic of a current WebProWorld thread, which was started by Dave Lauretti of MoreStar , who asks, " Are you working the RDFa Framework into your SEO campaigns?

Get Your Breadcrumbs in Google for More Links in Results

Last summer it was discovered that Google was testing breadcrumbs in search results (breadcrumbs being the hierarchical display commonly used in site navigation.

How Do You Get Breadcrumbs in Google Results?

Last summer it was discovered that Google was testing breadcrumbs in search results (breadcrumbs being the hierarchical display commonly used in site navigation. For example: Home Page>Product Page>Product A Page).

10 Details About How Google Handles Natural Language Search

Google has posted a t hought-provoking piece to the Official Google Blog, discussing at length, Google’s system for understanding synonyms in search. As author Steven Baker says, "An irony of computer science is that tasks humans struggle with can be performed easily by computer programs, but tasks humans can perform effortlessly remain difficult for computers." Google considers understanding human language to be one of the hardest problems in artificial intelligence, and the key to returning the best possible search results.