Tips for Promoting Your Online Videos

Online video is an increasingly populur medium from both users’ standpoints and business’ alike. When done right, it can be a great way to increase engagement and spread brand awareness. It can also be used for search engine optimization purposes

What’s Better: PPC or SEO?

At SES Chicago , there was an interesting session in which a group of search marketing professionals debated the issue of which is better between PPC and SEO. Participants included Dave Naylor , Chirstine Churchill , Michael Gray , and Karen Weber , and Rand Fishkin . Does PPC have more benefits than SEO?

Press Releases Can Have a Long Search Shelf-Life

As a follow up to a recent article we ran on how press releases can be great for search , a representative for PRWeb , a press release distribution company, contacted us with another interesting example. This one looks at the shelf-life press releases can have, with regards to search traffic.

How Press Releases Can Be Great For Search

Press releases are not only great ways to spread the word about any announcements your business might have. They can also drive traffic, particularly from search engines

Duplicate Content Owners Catch a New Break from Google

Google announced that it now offering cross-domain support of the rel="canonical" link element. If you are unfamiliar with this link element, Google’s Matt Cutts discussed it with us here .